Insights

Over the past years, we have worked with deidentified data on social connections from Facebook to expand our understanding of the role of social networks across a large number of settings in economics and finance. Facebook is unique in its scale and coverage: at the end of 2020, the social network had 2.8 billion active users globally and 258 million active users in the United States and Canada, providing a rare opportunity to measure real-world social networks at population scale. Here we review some of our findings from this body of work, which uses both deidentified individual-level data and publicly available aggregated data on social connections between geographies.

Reference (Read More Here):
  
https://www.nber.org/reporter/2021number1/economic-effects-social-networks